Why you should join us:
It's easy to focus on growth because it drives the heart of your business; but if you're only focusing on attracting new customers, you're missing out on the growth potential of retaining your current customers.
In this webinar, we'll take a look at what the data says about retention and revenue, and offer advice for how you can provide a best-in-class user experience to start retaining more of your hard-earned customers today.
We’ll cover:
- How the subscription economy is evolving and why optimizing retention is essential for growth
- The retention mistakes we see too often (and how to thwart them)
- Data on how user experience affects retention and your bottom line
- Best practices for providing an optimal user experience
Meet the speakers:
Eric Keating, VP of Marketing at Appcues, is a go-to-market leader for growing B2B SaaS businesses, with a passion for fostering awesome teams and helping people succeed. He currently heads up marketing at Appcues, the pioneers of user onboarding and champions of product-led growth. When Eric isn't thinking about marketing, he’s likely to be found keeping up with his with his wife and two children, exploring the White Mountains with his dog, Barley, or brewing beer at home.
Patrick Campbell is the Co-Founder and CEO of ProfitWell, the industry standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for over fourteen thousand subscription companies (it’s free and plugs right into your billing system). Prior to ProfitWell Patrick's previous roles included coffee master at Starbucks, strategist at Google, and an intelligence analyst for the US Defense Department.