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Product-led growth:

Lessons learned from doubling self-service trial conversions

Wed, Oct 30, 2019 1PM - 2PM EDT


Free webinar
 

Why you should join us:

If you're interested in product-led go-to-market strategies, or if you want to learn from companies who use free trial experiences to grow, then this webinar is for you.

Creating a sustainable self-service funnel can be a game-changer for scalable revenue creation. At Appcues, we used product-driven semi-automation and enablement to double our conversions on this high volume segment, creating hundreds of new paying customers.

In this presentation, Jack and Francis will walk through the steps involved, and show how the lessons we learned can be applied to both low-touch and high-touch sales processes.

We’ll cover how to:

  1. Define what self-service means for your business
  2. Determine what a potential customer would need to do before they buy
  3. Make it easy for your product to inform your team
  4. Enable your sales team to provide a more product-led experience
 

Meet the speakers:

Jack Moberger, Marketing Ops and Partnerships at Appcues, is passionate about quantifying the Appcues marketing and sales funnel, and using those insights to drive intelligent experimentation.

Francis Brero, Co-founder and Chief Revenue Officer at MadKudu, is obsessed with leveraging science to improve efficiency and effectiveness. He's passionate about creating measurable value for every MadKudu customer.