Everything you need to know about Workflows—what they are, when to use them, and how to build connected engagement using real user behavior.
About the Guide
The most effective messages don’t happen in isolation—they build on what came before. Workflows connect in-app, email, and push messages into a cohesive journey, triggered by real user behavior. Whether you're welcoming new users, announcing features, or following up on feedback, Workflows help you engage at the right moment.
In this guide, you’ll get:
A clear explanation of Workflows and how they fit into your tech stack
The most common use cases (like NPS follow-up, onboarding, and feature announcements)
Best practices for pairing in-app, email, and push messages
