How to turn more free users into paying customers

If you’re spending money and time to acquire free signups for your product-led SaaS, you know that every customer who converts could be worth thousands of dollars of recurring revenue.

Notice that we said "could."

Because if a large chunk of those users never experience the product’s value, you're just wasting valuable resources.

The problem is that today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves.​

So, if you don't get free users to experience the product's value quickly, you risk losing their attention (and access to their wallet!)

In this interactive workshop, Ramli John, Director of Content at Appcues and author of the bestselling book, Product-Led Onboarding, will share:

• Common reasons for low free-to-paid conversion rates.
• Conversion rate benchmarks for free trial and freemium models.
• The "Treasure Hunt" framework to turn more of your free users into paying customers.

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