USE CASE WORKSHOP
Master the art of the feature launch
Join Appcues in Boston on September 3 for an interactive workshop on planning, executing, and sustaining launches that drive adoption, engage customers, and prove ROI – with a repeatable framework you can use again and again.
“If you build it, they will come” only works in movies.
Launching a new feature is one of the highest-impact moments in your product’s life cycle – but only if you get it right.
In this 90-minute workshop, we’ll walk you through how to plan, execute, measure, and sustain a launch that delivers real results.
We’ll share a tier-based prioritization framework to help you match tactics to the importance of your launch, plus how to build success tracking in from the start – so you can prove impact and repeat your wins.
WHAT YOU'LL GET:
- Ideas for a clear, tier-based system for prioritizing launches
- A framework that works across pre-launch, launch, and post-launch phases
- Tools and tactics for web and mobile feature rollouts
- A plan to track adoption and measure success from day one
YOU'LL LEARN TO:
- Right-size your launch approach based on its impact
- Pick the right channels, patterns, and timing for each tier
- Measure adoption and prove ROI
- Sustain engagement long after launch day
This event has limited space to allow for discussion and interactivity throughout the afternoon, so reserve your spot ASAP!
Event Details
When: September 3 | 3:00 – 4:30 p.m.
Where: WeWork Boston Back Bay | 501 Boylston St.
Questions? Contact Elana Heffley, Director of Customer Marketing, at elana@appcues.com
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