Hi there,

Product-led growth can look different for every business (think virality, distribution models, pricing, etc), but one core tenet is unanimous: product adoption. Put simply, if users aren’t successfully adopting and increasingly using your product, your business will struggle to grow.

Last month, I gave a talk about aligning your organization around product adoption to get ahead of churn and boost revenue. I explained how our team developed a simple product adoption score (PAS), made it a top-level KPI, then used it to inform strategies and tactics across the org.

The results? Quite impressive, if I do say so myself. 

Anyway, I thought of you all and decided to write a PLGC article based on that talk. Check it out to learn why and how we created our first PAS, and tips for making a PAS work for your business. Enjoy!

Keep learning. Keep growing.

Eric Keating
Founding Member, PLGC
VP Marketing, Appcues

P.S. Have a friend or colleague who you think should subscribe? Forward this email and let them know they can subscribe using this link.

P.P.S. Interested in contributing? Just reply to this email and we’ll talk!